The three prices of a house(1 min read)

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This is post 2 of 6 in the series “Finance 101”

  1. The house that taught me enterprise value
  2. The three prices of a house(1 min read)
  3. Revenue is vanity, profit is sanity
  4. Follow the cash
  5. The price tag on earnings
  6. How much of the house is mortgaged

every house has three prices. so does every company.

Price one: $500,000 — the listing. That’s the market cap: what the crowd will pay for the shares today.

Price two: $670,000 — the true cost. The listing, plus the $200,000 mortgage you’d inherit, minus the $30,000 cash in the safe. That’s the enterprise value: what you’d really pay for the whole thing.

Price three: $200,000 — the ledger. You bought the place years ago for $400,000 and still owe $200,000. That’s the book value: what the accountant’s records say your stake is worth.

Market cap is the crowd’s price. Enterprise value is the buyer’s price. Book value is the accountant’s price. Three honest answers — just don’t mix them up.